Uganda Breweries unveiled as UPL sponsor in one billion deal

The StarTimes Uganda Premier League has been boosted by a one billion sponsorship package from Uganda Breweries Limited under their brand Pilsner Lager.

That deal that will last for three seasons has been made public on Monday October 18 at Kati Kati Bar & Restaurant.

The sponsorship is a continuation of Pilsner Lager’s sponsorship of the league since 2018 in particular the Pilsner Man of the Match, Pilsner Player of the Month and Pilsner Coach of the Month Awards.

“In addition to the Pilsner Man of the Match, Pilsner Player of the Month and Pilsner Coach of the Month Award.”

“We shall be doing other activities including rewarding local football fans through our Pilsner Predict & Win Fans Challenge,” Pilsner Lager Brand Manager Edgar Kihumuro said.

Fans to benefit

“Fans who correctly predict the outcome of games will instantly share UGX 200,000 on each match day.”

“At the end of the month we shall also be rewarding the Pilsner Fan of the Month who has made the most number of correct predictions with UGX 500,000.”

UPL Board Vice Chairperson David Sserebe who alongside the CEO Bernard Bainamani was present thanked Pilsner Lager for the continued support of the beautiful game.

“First, I would like to thank pilsner lager for partnering with us to grow the local game over the last three years and for committing to this partnership for another three years,” Sserebe said.

“As a league, we have benefited greatly from the partnership that has seen the best players and coaches rewarded for their efforts at the end of every game and month.”

“We are excited that we shall now also be rewarding fans and believe that this will help to make the local league even more exciting and attract even more fans to follow local football.”

Since 2018, Uganda Breweries under Pilsner Lager brands awards Man of the Match from each league game and also the Player and Coach of the Month.

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Herman Nnyanzi 'The Analyst' is a Ugandan multimedia sports journalist who started his career in 2017. He has a genuine strong love for sports and expertise, especially football. Contact me on +256704472629 or +256786403603

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